There’s something new hitting the hospitality industry - a massive wave of deferred demand is surging through open markets.

As vaccines continue to roll out globally and new markets slowly reopen, we are going to continue to see revenge travel - both domestic and international - take over the travel market.

A rebounding hospitality industry is something to celebrate, it can also send a shock to the system. Hotels need to effectively prepare and manage this rapid increase in demand to ensure sustainable growth and prevent burnout.

Our panelists will discuss:

- Current market conditions

- Challenges hoteliers are currently facing managing the onset of deferred demand

- Proactive solutions hoteliers can implement to support long-term growth

Hotels that assess and prepare for this COVID aftershock, will continue to see success and growth in 2021 and beyond.