Revenue management: Key strategies and the relationship revenue management plays to sales

Technology: What it used to be, what it is now, and how it is progressing

Business development: Prospecting and sales 101

Branding: Know who you are, know who your competitors are, and how to differentiate

Marketing: PPC/ROAS/Adwords? Get the know how on modern day lead generation

Sales strategies: Corporate and group rates and finding your balance

The industry at large: The influence of millennials and the future of hospitality

Gain real-world insights into sales and marketing for hotels from industry leaders and innovators who have helped guide various properties through serious growth and revenue. This e-book contains 8 in-depth interviews with industry leaders on topics such as how to develop a winning sales team, effective digital marketing strategies, and the importance of reputation management. See how their respective hotels have leveraged technology and hotel operations best practices to elevate the client experience and increase growth and revenue.